{"id":2792,"date":"2021-05-06T03:53:23","date_gmt":"2021-05-06T03:53:23","guid":{"rendered":"https:\/\/websnipers.com\/?p=2792"},"modified":"2021-05-06T03:59:53","modified_gmt":"2021-05-06T03:59:53","slug":"boost-your-e-commerce-sales","status":"publish","type":"post","link":"https:\/\/websnipers.com\/boost-your-e-commerce-sales\/","title":{"rendered":"How To Use Influencers To Boost Your E-Commerce Sales"},"content":{"rendered":"\n<p><strong>E-commerce<\/strong>s tend to rely completely on digital marketing to get their name out there. One strategy that can help <strong>e-commerces boost sales<\/strong> is to <strong><a href=\"http:\/\/www.heepsy.com\/?utm_source=websnipers&amp;utm_medium=gp&amp;utm_campaign=20210505\" target=\"_blank\" rel=\"noopener\">find influencers<\/a><\/strong> who align with their brand to collaborate with on social media campaigns.<\/p>\n\n\n\n<p>Influencers can help you reach new niche markets, whether categorical or geographical. They can also help you market your products in a more authentic way, which appears less like an advertisement and more like a recommendation from a peer.<\/p>\n\n\n\n<p>However, success at influencer<strong><a href=\"https:\/\/websnipers.com\/category\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"> marketing<\/a><\/strong> depends on how your<strong> e-commerce<\/strong> structures its campaign. So let\u2019s take a look at what steps you can take to use influencers to boost your <strong>e-commerce sales<\/strong>.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-655dd2d3e0e37\"><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-655dd2d3e0e37\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/websnipers.com\/boost-your-e-commerce-sales\/#Strategically_Define_Your_Campaign\" title=\"Strategically Define Your Campaign\">Strategically Define Your Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/websnipers.com\/boost-your-e-commerce-sales\/#Find_The_Right_Influencers\" title=\"Find The Right Influencers\">Find The Right Influencers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/websnipers.com\/boost-your-e-commerce-sales\/#Send_Influencers_Products_They%E2%80%99re_Excited_About\" title=\"Send Influencers Products They\u2019re Excited About\">Send Influencers Products They\u2019re Excited About<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/websnipers.com\/boost-your-e-commerce-sales\/#Use_Influencer_Coupon_Codes\" title=\"Use Influencer Coupon Codes\">Use Influencer Coupon Codes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/websnipers.com\/boost-your-e-commerce-sales\/#Track_And_Analyze_Your_Campaign\" title=\"Track And Analyze Your Campaign\">Track And Analyze Your Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/websnipers.com\/boost-your-e-commerce-sales\/#Take_Away\" title=\"Take Away\">Take Away<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Strategically_Define_Your_Campaign\"><\/span>Strategically Define Your Campaign<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Like with any <strong><a href=\"https:\/\/websnipers.com\/how-telemarketing-benefits-to-your-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing strategy<\/a><\/strong>, you have to define the aspects of your campaign. Start with this question: <strong>What is your objective?<\/strong> In this article, we\u2019re talking about an objective of increased sales, but you could also have campaigns with objectives like building brand awareness, or increasing your social media followers.<\/p>\n\n\n\n<p>Next, establish your <strong>target audience<\/strong>. Think about the people you want to reach and the demographics they belong to, like age, gender, location, language and interests. When you start searching for influencers, you\u2019ll want to look for those who can connect you with this target.<\/p>\n\n\n\n<p>Finally, consider campaign logistics like the <strong>schedule<\/strong> and <strong>budget<\/strong>. Is your campaign timeline tied to specific events, like a new product launch or special sale? And how much do you have to spend on influencer incentive? Remember that you can pay influencers two ways: with monetary fees, and\/or with free products, services or experiences.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Find_The_Right_Influencers\"><\/span>Find The Right Influencers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When you have your campaign details ironed out, you can start searching for influencers. There are three places you can search:<\/p>\n\n\n\n<ul><li><strong>Directly on social media<\/strong> (the cheapest, but the most labor intensive)<\/li><li><strong>With an influencer marketing platform<\/strong> (subscription-based, with search and analytics)<\/li><li><strong>Through an influencer agency<\/strong> (expensive, but the most hands-off for you)<\/li><\/ul>\n\n\n\n<p>You should do some research into these options and decide which works best for your e-commerce. However, regardless of the discovery method you choose, analyze influencer profiles and their <strong>performance-driven metrics<\/strong>. It\u2019s not enough to look at the number of followers; you should also look into:<\/p>\n\n\n\n<ul><li><strong>Follower growth over time<\/strong> &#8211; to check <em>how<\/em> they accumulated their followers<\/li><li><strong>Engagement rate <\/strong>&#8211; to understand the level of interaction with their followers<\/li><li><strong>Followers\/following ratio<\/strong> &#8211; to see if they\u2019re using the follow\/unfollow tactic<\/li><li><strong>Audience demographics<\/strong> &#8211; to make sure the influencer\u2019s audience matches your target<\/li><li><strong>Audience authenticity<\/strong> &#8211; to verify that they\u2019re audience is real, and not made up of bots<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"687\" height=\"521\" src=\"https:\/\/websnipers.com\/wp-content\/uploads\/2021\/05\/ads.jpg\" alt=\"\" class=\"wp-image-2793\" srcset=\"https:\/\/websnipers.com\/wp-content\/uploads\/2021\/05\/ads.jpg 687w, https:\/\/websnipers.com\/wp-content\/uploads\/2021\/05\/ads-300x228.jpg 300w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/><\/figure>\n\n\n\n<p><em>An engagement rate analysis from an influencer marketing platform. Engagement varies based on social network and number of followers, so always compare an influencer\u2019s engagement rate against the average for their peers. <\/em><\/p>\n\n\n\n<p>It\u2019s important to analyze these metrics because unfortunately, <strong>influencer<\/strong> <strong>fraud<\/strong> exists; it\u2019s actually a <strong><a href=\"https:\/\/mediakix.com\/influencer-marketing-resources\/influencer-marketing-industry-statistics-survey-benchmarks\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">top challenge<\/a><\/strong> among marketers. If you\u2019re not sure how to notice influencer fraud, read up on some ways to <strong><a href=\"https:\/\/www.heepsy.com\/influencer-marketing-guide\/campaign-setup\/avoiding-fake-influencers\/?utm_source=websnipers&amp;utm_medium=gp&amp;utm_campaign=20210505\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">detect and avoid fake influencers<\/a><\/strong> by analyzing the performance metrics mentioned above. With this knowledge, you can make more confident decisions when selecting influencers.<\/p>\n\n\n\n<p>Also, keep in mind that any influencer you decide to collaborate with should also align with your brand. This can\u2019t be tracked with data, so you instead have to look at their <strong>content<\/strong>, <strong>style<\/strong> and <strong>tone<\/strong> <strong>of<\/strong> <strong>voice<\/strong>. Use your gut instinct: Does this influencer\u2019s personality match with your brand\u2019s mission and ideals?<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Send_Influencers_Products_They%E2%80%99re_Excited_About\"><\/span>Send Influencers Products They\u2019re Excited About<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Once you have found some influencers that fit with your brand and have healthy metrics, reach out to see if they are interested in collaborating. Explain your campaign, and negotiate the amount of publications and value of <strong><a href=\"https:\/\/www.heepsy.com\/blog\/how-brands-pay-influencers-all-about-influencer-incentive\/?utm_source=websnipers&amp;utm_medium=gp&amp;utm_campaign=20210505\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">incentive<\/a>.<\/strong> No matter how you pay influencers, e-commerce collaborations should always include <strong>products<\/strong> that the influencers can review in their content.<\/p>\n\n\n\n<p>For the influencer to be as excited as possible, consider giving them a <strong>voucher<\/strong> to use on your site. This way, they can pick out the items they like best, and which best represent their unique style. If you\u2019re promoting a specific product, confer with the influencer about which <strong>variation<\/strong> they prefer (think color, size, pattern, etc.). The more an influencer likes your product, the more likely it is they\u2019ll create <strong>exciting<\/strong>, <strong>engaging<\/strong> <strong>content<\/strong>.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Use_Influencer_Coupon_Codes\"><\/span>Use Influencer Coupon Codes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When negotiating, tell the influencer about any publication guidelines you have. Maybe you want them to use specific mentions or hashtags in their posts. If you want to boost e-commerce sales, you should definitely use <strong>influencer coupon codes<\/strong> in your collaboration strategy.<\/p>\n\n\n\n<p>This type of coupon is specific to each influencer working with your brand. The influencer shares their code with their followers, who can then enjoy a discount on your products. People love a deal, so this is a great way to <strong>encourage<\/strong> <strong>sales<\/strong>. And even when followers don\u2019t buy, it can still get them on your e-commerce site to browse your products, which helps <strong>raise<\/strong> <strong>brand<\/strong> <strong>awareness<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"808\" height=\"594\" src=\"https:\/\/websnipers.com\/wp-content\/uploads\/2021\/05\/ad.jpg\" alt=\"\" class=\"wp-image-2795\" srcset=\"https:\/\/websnipers.com\/wp-content\/uploads\/2021\/05\/ad.jpg 808w, https:\/\/websnipers.com\/wp-content\/uploads\/2021\/05\/ad-300x221.jpg 300w, https:\/\/websnipers.com\/wp-content\/uploads\/2021\/05\/ad-768x565.jpg 768w\" sizes=\"(max-width: 808px) 100vw, 808px\" \/><\/figure>\n\n\n\n<p><em>Nano influencer <\/em><strong><a href=\"https:\/\/www.instagram.com\/p\/CL7APCSnHiU\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>@discoveringdaria<\/em><\/a><\/strong><em> wearing a workout outfit from @warrior_athletics_; in the caption of her photo, notice the coupon code DARIA10, which gives her followers a discount on the brand\u2019s website. <\/em><\/p>\n\n\n\n<p>When creating influencer coupon codes, keep a few things in mind:<\/p>\n\n\n\n<ul><li><strong>Identify the influencer.<\/strong> When you look at the codes, you want to be able to know which influencers they belong to. Using influencer names is a good way to keep track.<\/li><li><strong>Keep it simple<\/strong>. Many followers will be able to cut\/paste, but for those who can\u2019t, you don\u2019t want them to abandon their cart because of an overly complicated discount code.<\/li><li><strong>Use all capitals<\/strong>. This eliminates confusion between lowercase characters, like <em>rn<\/em> or <em>m<\/em>. Also, block caps make the code stick out more.<\/li><\/ul>\n\n\n\n<p>Later on, influencer-specific coupon codes help with <strong>tracking sales<\/strong>. As each code is unique, you can see which influencer brought in the most sales. And if you launched your campaign on various channels, you can compare to see which social network was the most profitable.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Track_And_Analyze_Your_Campaign\"><\/span>Track And Analyze Your Campaign<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before your campaign launch date, ensure that you have a way to <strong>track<\/strong> <strong>your<\/strong> <strong>results<\/strong>. An analytics tool like <strong><a href=\"https:\/\/analytics.google.com\/analytics\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a><\/strong> can help you see traffic, clicks and sales that come in through influencer content.<\/p>\n\n\n\n<p>You should also collect the <strong>media<\/strong> the influencers publish for your campaign. You can do this by monitoring brand mentions and hashtags on social media. Or, you could get campaign monitoring software to collect media and results for you.<\/p>\n\n\n\n<p>After the campaign ends, <strong>analyze<\/strong> your results to see if you\u2019ve been successful. Success is relative, so you should compare your results directly to your investment and objectives.<\/p>\n\n\n\n<p>For example: Imagine you paid an <strong><a href=\"https:\/\/www.heepsy.com\/instagram-influencers\/?utm_source=websnipers&amp;utm_medium=gp&amp;utm_campaign=20210505\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Instagram influencer<\/a><\/strong> $200 to promote your new line of water bottles, each which costs $20 with the influencer coupon code applied. To recover your investment, the influencer would have to bring in 10 sales. But, turns out the influencer actually sells 20 bottles, putting your revenue at $400. In this example, you\u2019ve netted a profit of $200, so your campaign has been a <strong>success<\/strong>!<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Take_Away\"><\/span>Take Away<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If your e-commerce is looking to boost sales, try out influencer marketing. Just remember that in order to find success with this strategy, you have to clearly define your campaign objectives, and then find the right influencers to help you work towards achieving them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-commerces tend to rely completely on digital marketing to get their name out there. One<\/p>\n","protected":false},"author":1,"featured_media":2796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[220],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Use Influencers To Boost Your E-Commerce Sales<\/title>\n<meta name=\"description\" content=\"E-commerces tend to rely completely on digital marketing to get their name out there. 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