{"id":2687,"date":"2021-04-21T08:03:52","date_gmt":"2021-04-21T08:03:52","guid":{"rendered":"https:\/\/websnipers.com\/?p=2687"},"modified":"2021-09-04T10:51:13","modified_gmt":"2021-09-04T10:51:13","slug":"how-to-write-the-perfect-title-and-description","status":"publish","type":"post","link":"https:\/\/websnipers.com\/how-to-write-the-perfect-title-and-description\/","title":{"rendered":"How To Write The Perfect Title And Description To Drive Traffic To Your Website"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Writing a good <strong>title and description tags<\/strong> isn&#8217;t that hard. They should be unique, not too short or too long, and contain key phrases. Let&#8217;s figure out why the pages are rolling down and constantly cannot be in the first places in the search like <\/span><a href=\"https:\/\/20bet.com\/ca\/casino\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><strong>https:\/\/20bet.com\/ca\/casino<\/strong><\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-655dd538a4d5a\"><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-655dd538a4d5a\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/websnipers.com\/how-to-write-the-perfect-title-and-description\/#What_Are_Title_And_Description_Tags_And_Why_Are_They_Important\" title=\"What Are Title And Description Tags And Why Are They Important\">What Are Title And Description Tags And Why Are They Important<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/websnipers.com\/how-to-write-the-perfect-title-and-description\/#So_What_Are_the_Most_Important_Moments_In_Creating_Meta_Tags\" title=\"So, What Are the Most Important Moments In Creating Meta Tags?\">So, What Are the Most Important Moments In Creating Meta Tags?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/websnipers.com\/how-to-write-the-perfect-title-and-description\/#1_Title_Is_Needed_for_Each_Page_and_It_Must_Be_Unique\" title=\"1. Title Is Needed for Each Page, and It Must Be Unique\">1. Title Is Needed for Each Page, and It Must Be Unique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/websnipers.com\/how-to-write-the-perfect-title-and-description\/#2_Title_Should_Be_Short_but_Descriptive\" title=\"2. Title Should Be Short but Descriptive\">2. Title Should Be Short but Descriptive<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/websnipers.com\/how-to-write-the-perfect-title-and-description\/#3_Use_Keywords_Without_Fanaticism_The_Main_Thing_to_Look_For_When_Writing_a_Title_Is_Content_Compliance\" title=\"3. Use Keywords Without Fanaticism. The Main Thing to Look For When Writing a Title Is Content Compliance\">3. Use Keywords Without Fanaticism. The Main Thing to Look For When Writing a Title Is Content Compliance<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/websnipers.com\/how-to-write-the-perfect-title-and-description\/#How_To_Create_The_Perfect_Description_Tag\" title=\"How To Create The Perfect Description Tag\">How To Create The Perfect Description Tag<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/websnipers.com\/how-to-write-the-perfect-title-and-description\/#1_As_With_the_Title_There_Are_Two_Requirements_for_Meta_Descriptions_They_Must_Be_Unique_and_Written_for_Each_Page\" title=\"1. As With the Title, There Are Two Requirements for Meta Descriptions: They Must Be Unique and Written for Each Page\">1. As With the Title, There Are Two Requirements for Meta Descriptions: They Must Be Unique and Written for Each Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/websnipers.com\/how-to-write-the-perfect-title-and-description\/#2_On_Average_Google_Shows_up_to_150-160_Characters_in_a_Snippet_To_%E2%80%9CPlease%E2%80%9D_All_Search_Engines_Keep_Your_Description_Within_150_Characters\" title=\"2. On Average, Google Shows up to 150-160 Characters in a Snippet. To &#8220;Please&#8221; All Search Engines, Keep Your Description Within 150 Characters\">2. On Average, Google Shows up to 150-160 Characters in a Snippet. To &#8220;Please&#8221; All Search Engines, Keep Your Description Within 150 Characters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/websnipers.com\/how-to-write-the-perfect-title-and-description\/#3_Make_Sure_the_Meta_Description_Doesn%E2%80%99t_Just_Match_the_Keywords_You_Picked_For_the_Page_but_Accurately_Reflects_the_User%E2%80%99s_Search_Intent\" title=\"3. Make Sure the Meta Description Doesn&#8217;t Just Match the Keywords You Picked For the Page, but Accurately Reflects the User&#8217;s Search Intent\">3. Make Sure the Meta Description Doesn&#8217;t Just Match the Keywords You Picked For the Page, but Accurately Reflects the User&#8217;s Search Intent<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_Title_And_Description_Tags_And_Why_Are_They_Important\"><\/span><b>What Are Title And Description Tags And Why Are They Important<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Meta tags are chunks of code that tell <strong><a href=\"https:\/\/websnipers.com\/what-is-google-compute-engine\/\" target=\"_blank\" rel=\"noopener\">search engines <\/a><\/strong>important information about a page on a site. Every <strong>web page<\/strong> has them, and they are visible in the HTML code. Meta tags are used by search engines like Google to create a quick link to a<strong><a href=\"https:\/\/websnipers.com\/\" target=\"_blank\" rel=\"noopener\"> website<\/a><\/strong> from their index.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"So_What_Are_the_Most_Important_Moments_In_Creating_Meta_Tags\"><\/span><b>So, What Are the Most Important Moments In Creating Meta Tags?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Title_Is_Needed_for_Each_Page_and_It_Must_Be_Unique\"><\/span><b>1. Title Is Needed for Each Page, and It Must Be Unique<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Avoid boilerplate headers. The <strong>title text should match the content on the page<\/strong>. If the search engine thinks that your title does not match the content, it will select part of the text on the page to display the title.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Title_Should_Be_Short_but_Descriptive\"><\/span><b>2. Title Should Be Short but Descriptive<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There is no exact number of characters to guide you when creating headings. Usually, they talk about a length of 55-70 characters for Google. Search engines will simply cut off too long text, and then it will not look very nice, and most importantly, not very informative:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This does not mean that you need to <strong>artificially shorten the text<\/strong> for the sake of numbers. The title should &#8220;catch&#8221; enough that users want to click on it, but not just be bait. If users, following the link, do not find what they came for, you will lose them.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Use_Keywords_Without_Fanaticism_The_Main_Thing_to_Look_For_When_Writing_a_Title_Is_Content_Compliance\"><\/span><b>3. Use Keywords Without Fanaticism. The Main Thing to Look For When Writing a Title Is Content Compliance<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There is no need to strive for the exact occurrence of the keyword in the title. Modern search engines are smart enough to recognize semantic constructs in titles and attribute them to a particular query.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We write titles for users, not machines. First of all, you need to understand what the audience is looking for.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_To_Create_The_Perfect_Description_Tag\"><\/span><b>How To Create The Perfect Description Tag<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_As_With_the_Title_There_Are_Two_Requirements_for_Meta_Descriptions_They_Must_Be_Unique_and_Written_for_Each_Page\"><\/span><b>1. As With the Title, There Are Two Requirements for Meta Descriptions: They Must Be Unique and Written for Each Page<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Relevance is important here. The <strong>description text should match what is on the page<\/strong>. Moreover, the page may not even be included in the search results for the keywords you are interested in due to such a mismatch. Also, the meta description must be relevant to the title tag.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_On_Average_Google_Shows_up_to_150-160_Characters_in_a_Snippet_To_%E2%80%9CPlease%E2%80%9D_All_Search_Engines_Keep_Your_Description_Within_150_Characters\"><\/span><b>2. On Average, Google Shows up to 150-160 Characters in a Snippet. To &#8220;Please&#8221; All Search Engines, Keep Your Description Within 150 Characters<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This does not mean that the search engine will replace a <strong>description longer than 150 characters<\/strong>. Begin with what&#8217;s convenient for your users. If the description is too long, the search engine will most likely truncate it to the required length. In this case, the attractiveness of the description for potential users may decrease. And this will lead to a decrease in the number of conversions and a drop in relevant traffic.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Make_Sure_the_Meta_Description_Doesn%E2%80%99t_Just_Match_the_Keywords_You_Picked_For_the_Page_but_Accurately_Reflects_the_User%E2%80%99s_Search_Intent\"><\/span><b>3. Make Sure the Meta Description Doesn&#8217;t Just Match the Keywords You Picked For the Page, but Accurately Reflects the User&#8217;s Search Intent<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">SearchEngineLand divides intents into three categories:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>informational &#8211; users want to find the information they are interested in;<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>transactional &#8211; users want to do something (buy, try, etc.);<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>navigational &#8211; users want to find a specific URL, web page, or brand.<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Target keywords with bullet words:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>\u201cWhat is\u201d, \u201chow\u201d, \u201cwhy\u201d, \u201cleadership\u201d, \u201cideas\u201d &#8211; for information requests;<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>\u201cCompare\u201d, \u201cbuy\u201d, \u201corder\u201d, \u201ccheap\u201d, \u201cprice\u201d &#8211; for transactional requests;<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>&#8220;Site name&#8221;, &#8220;brand name&#8221;, &#8220;product \/ service name&#8221; &#8211; for navigation queries.<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This classification, like any other, is rather arbitrary, so it is better to focus on the results of issuance. So, an information request will be appropriate for an article in a blog, for a product page in an online store, it is recommended to focus on the transactional category, and for the brand&#8217;s main page, on a navigation category.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Writing a good title and description tags isn&#8217;t that hard. They should be unique, not<\/p>\n","protected":false},"author":1,"featured_media":2689,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[254],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Write The Perfect Title And Description To Drive Traffic To Your Site<\/title>\n<meta name=\"description\" content=\"Writing a good title and description tags isn&#039;t that hard. 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