{"id":2515,"date":"2021-03-06T08:15:59","date_gmt":"2021-03-06T08:15:59","guid":{"rendered":"https:\/\/websnipers.com\/?p=2515"},"modified":"2021-03-06T08:18:02","modified_gmt":"2021-03-06T08:18:02","slug":"eight-digital-marketing-kpis-you-cant-ignore","status":"publish","type":"post","link":"https:\/\/websnipers.com\/eight-digital-marketing-kpis-you-cant-ignore\/","title":{"rendered":"Eight Digital Marketing KPIs You Can\u2019t Ignore"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The marketing world is continually changing. Especially in our modern digital age, it can be hard to gauge what works and what doesn\u2019t when it comes to <strong><a href=\"https:\/\/websnipers.com\/category\/marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing <\/a><\/strong>strategies. Luckily, several key performance indicators (<strong>KPIs<\/strong>) can measure how a company is performing in the long term. Monitoring and meeting these <strong>KPIs<\/strong> regarding the customer\u2019s journey and experience is a key part of a marketing specialist\u2019s job. Let\u2019s take a closer look at eight KPIs essential to tracking long-term performance and monitor payoffs on marketing efforts.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-655dcaca53dda\"><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-655dcaca53dda\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/websnipers.com\/eight-digital-marketing-kpis-you-cant-ignore\/#Social_Media_Growth\" title=\"Social Media Growth\">Social Media Growth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/websnipers.com\/eight-digital-marketing-kpis-you-cant-ignore\/#Website_Traffic\" title=\"Website Traffic\">Website Traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/websnipers.com\/eight-digital-marketing-kpis-you-cant-ignore\/#Leads\" title=\"Leads\">Leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/websnipers.com\/eight-digital-marketing-kpis-you-cant-ignore\/#Strength_Of_Inbound_Links\" title=\"Strength Of Inbound Links\">Strength Of Inbound Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/websnipers.com\/eight-digital-marketing-kpis-you-cant-ignore\/#Email_Performance\" title=\"Email Performance\">Email Performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/websnipers.com\/eight-digital-marketing-kpis-you-cant-ignore\/#Cost_Per_Action_Performance\" title=\"Cost Per Action Performance\">Cost Per Action Performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/websnipers.com\/eight-digital-marketing-kpis-you-cant-ignore\/#Return_On_Investment\" title=\"Return On Investment\">Return On Investment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/websnipers.com\/eight-digital-marketing-kpis-you-cant-ignore\/#Customer_Retention\" title=\"Customer Retention\">Customer Retention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/websnipers.com\/eight-digital-marketing-kpis-you-cant-ignore\/#Choose_a_Data-Driven_Partner_to_Work_With\" title=\"Choose a Data-Driven Partner to Work With\u00a0\">Choose a Data-Driven Partner to Work With\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Social_Media_Growth\"><\/span><strong>Social Media Growth<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the most straightforward and easily accessible key performance indicators is your <strong><a href=\"https:\/\/websnipers.com\/do-you-know-which-social-networks-is-best-suited-to-your-company\/\" target=\"_blank\" rel=\"noopener noreferrer\">social media growth<\/a><\/strong>. Social media is a powerful tool that is free or low-cost to operate. Using your social media effectively leads to a growing client base. Social media also allows you to interact directly with your audiences to create stronger relationships and attract new clients. <strong>Tracking social media growth is simple<\/strong> because you can easily track followers on Instagram and Twitter and Facebook likes. Many social media sites do the statistical analysis for you, making it easier to keep track of.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Website_Traffic\"><\/span><strong>Website Traffic<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Monitoring your <strong>website traffic<\/strong> can indicate what\u2019s working on your site and what isn\u2019t. In addition to telling you about your site\u2019s user experience (UX), looking into <strong>website traffic<\/strong> gives you a better picture of your client base. You should be monitoring who is coming to your site, what they are looking for, how they found you, and whether they got what they wanted from your page. You can tell these things in a myriad of ways, including:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Number of page views<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> How many pages each user clicked on within your site<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Session length<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Bounce rate<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Leads\"><\/span><strong>Leads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Assessing your lead numbers is crucial to keeping your marketing efforts afloat.\u00a0 Keep track of yearly, quarterly, and monthly lead numbers and make sure that they correspond with your marketing efforts. If they don\u2019t correlate, it may be time to rethink your strategy.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Strength_Of_Inbound_Links\"><\/span><strong>Strength Of Inbound Links<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Inbound links bring users from other sites to yours through linked articles or blog posts. These improve your site\u2019s credibility, as they build your reputation as a source of expertise that other sites reference. This tactic is important in the world of search engine optimization (SEO) and can amplify your marketing efforts across the board.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Email_Performance\"><\/span><strong>Email Performance<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It may seem kind of old school, but your company\u2019s email base is still incredibly relevant to overall digital marketing success. There are several ways you can assess how your emails are working, including:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Number of emails on your email list<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> How many people unsubscribe<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> How many people open your emails<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Number of clicks your site gets through your emails<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> How many people use coupon codes included in your emails<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">All of these indicate the health of this area of your marketing strategy and may give you an idea of whether you need to make changes.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cost_Per_Action_Performance\"><\/span><strong>Cost Per Action Performance<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Cost per action (CPA)<\/strong> is essential to most marketing platforms nowadays. Luckily, if you are using Google\u2019s CPA programs, there are built-in ways to assess how your efforts are doing week-to-week or month-to-month. If you see a dip, it is likely time to alter what you\u2019re paying to advertise.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Return_On_Investment\"><\/span><strong>Return On Investment<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Return on investment (ROI) can be a little bit tricky, but it is the bottom line when assessing KPIs. It\u2019s important to compare your money spent on specific efforts and the amount of money these efforts bring into the company. While leads and potential clients are great, ultimately, you want to see financial gains for your marketing efforts.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Customer_Retention\"><\/span><strong>Customer Retention<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Monitoring how often your customers return or remain loyal is essential to understand what you\u2019re doing right. Leads and growth are great, but if people aren\u2019t sticking around or offering referrals to friends, they\u2019ll be a dead-end in the long run. On the other hand, understanding why one-time customers don\u2019t return is vital to increasing customer retention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you offer a product or service that doesn\u2019t require multiple purchases in a short time (such as construction work or RV sales), you may need to get creative about how to interact with your customers. This will help assess if you\u2019ve retained their loyalty or if they\u2019ll go elsewhere next time. Referrals are an excellent way to track this for goods and services that are infrequently sought out.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Choose_a_Data-Driven_Partner_to_Work_With\"><\/span><strong>Choose a Data-Driven Partner to Work With\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Monitoring your KPIs<\/strong> helps you understand where you stand. It can be hard to assess from reviews and comments alone, so looking at the big picture allows you to be more confident as you move forward with marketing strategies. These methods also give you a concrete yardstick when showing bosses and budgetary managers what you\u2019ve done with your funding and can help you grow your marketing department into the future. If you\u2019re still struggling to track key performance indicators, look towards <\/span><strong><a href=\"https:\/\/zerogravitymarketing.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">data-driven marketing experts<\/a><\/strong><span style=\"font-weight: 400;\"> to help you focus on the KPIs that matter.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The marketing world is continually changing. Especially in our modern digital age, it can be<\/p>\n","protected":false},"author":1,"featured_media":2516,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[249],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>KPIs | Eight Digital Marketing KPIs You Can\u2019t Ignore | Check Here<\/title>\n<meta name=\"description\" content=\"Several key performance indicators (KPIs) can measure how a company is performing in the long term. 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