{"id":1496,"date":"2020-08-08T17:30:18","date_gmt":"2020-08-08T17:30:18","guid":{"rendered":"https:\/\/websnipers.com\/?p=1496"},"modified":"2022-04-13T15:11:49","modified_gmt":"2022-04-13T15:11:49","slug":"what-is-seo-and-the-main-strategies-of-seo","status":"publish","type":"post","link":"https:\/\/websnipers.com\/what-is-seo-and-the-main-strategies-of-seo\/","title":{"rendered":"What Is SEO And The Main Strategies Of SEO?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>SEO<\/strong> stands for <a href=\"https:\/\/strategicseosolutions.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Search Engine Optimization<\/strong><\/a>. It is the process to improve the visibility of a website in the organic results of different search engines.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-655dca0006ded\"><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-655dca0006ded\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/websnipers.com\/what-is-seo-and-the-main-strategies-of-seo\/#SEO_Search_Engine_Optimization\" title=\"SEO (Search Engine Optimization)\">SEO (Search Engine Optimization)<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/websnipers.com\/what-is-seo-and-the-main-strategies-of-seo\/#SEO_Consultant\" title=\"SEO Consultant. \">SEO Consultant. <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/websnipers.com\/what-is-seo-and-the-main-strategies-of-seo\/#Organic_or_Natural_Positioning\" title=\"Organic or Natural Positioning.\">Organic or Natural Positioning.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/websnipers.com\/what-is-seo-and-the-main-strategies-of-seo\/#SEO_Analysis\" title=\"SEO Analysis.\">SEO Analysis.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/websnipers.com\/what-is-seo-and-the-main-strategies-of-seo\/#Web_positioning\" title=\"Web positioning.\">Web positioning.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/websnipers.com\/what-is-seo-and-the-main-strategies-of-seo\/#Search_Engine_Optimization\" title=\"Search Engine Optimization.\">Search Engine Optimization.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/websnipers.com\/what-is-seo-and-the-main-strategies-of-seo\/#First_Indexing\" title=\"First Indexing. \">First Indexing. <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/websnipers.com\/what-is-seo-and-the-main-strategies-of-seo\/#Search_Engine_Optimisation_Marketing\" title=\"Search Engine Optimisation Marketing. \">Search Engine Optimisation Marketing. <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/websnipers.com\/what-is-seo-and-the-main-strategies-of-seo\/#Search_Engine_Optimisation_strategy\" title=\"Search Engine Optimisation strategy. \">Search Engine Optimisation strategy. <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/websnipers.com\/what-is-seo-and-the-main-strategies-of-seo\/#Guest_blogging\" title=\"Guest blogging. \">Guest blogging. <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/websnipers.com\/what-is-seo-and-the-main-strategies-of-seo\/#Link_building\" title=\"Link building. \">Link building. <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/websnipers.com\/what-is-seo-and-the-main-strategies-of-seo\/#Whitehat_SEO\" title=\"Whitehat SEO. \">Whitehat SEO. <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/websnipers.com\/what-is-seo-and-the-main-strategies-of-seo\/#SEO_Agency\" title=\"SEO Agency. \">SEO Agency. <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/websnipers.com\/what-is-seo-and-the-main-strategies-of-seo\/#Search_Engine_Optimisation_and_Search_Engine_Marketing\" title=\"Search Engine Optimisation and Search Engine Marketing. \">Search Engine Optimisation and Search Engine Marketing. <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/websnipers.com\/what-is-seo-and-the-main-strategies-of-seo\/#SEO_on_Google\" title=\"SEO on Google.\">SEO on Google.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/websnipers.com\/what-is-seo-and-the-main-strategies-of-seo\/#Local_SEO\" title=\"Local SEO. \">Local SEO. <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/websnipers.com\/what-is-seo-and-the-main-strategies-of-seo\/#SEO_Expert\" title=\"SEO Expert.\">SEO Expert.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/websnipers.com\/what-is-seo-and-the-main-strategies-of-seo\/#Search_Engine_Optimisation\" title=\"Search Engine Optimisation.\">Search Engine Optimisation.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/websnipers.com\/what-is-seo-and-the-main-strategies-of-seo\/#The_Main_Strategies_Of_Search_Engine_Optimisation\" title=\"The Main Strategies Of Search Engine Optimisation\">The Main Strategies Of Search Engine Optimisation<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"SEO_Search_Engine_Optimization\"><\/span><b>SEO (Search Engine Optimization)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>SEO<\/strong> refers to organic results, that is, not paid. The complementary option (paying a cost per click to rank first for a given search) is known as SEM or Search Engine Marketing. To put a metaphor, SEO is similar to looking for good free parking next to the place where you have to go, while SEM would be the equivalent of paying for parking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As with almost all disciplines of online marketing, <strong>SEO<\/strong> has evolved a lot over the years. In its origins, web positioning techniques were very primitive and relied heavily on repeating some specific keywords, while now the user experience is much more important.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The concepts and techniques that you should take into account are:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"SEO_Consultant\"><\/span><b>SEO Consultant<\/b><span style=\"font-weight: 400;\">. <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To achieve the goals that you want for your website, hiring an SEO agency will benefit you tremendously. Companies like <strong><a href=\"https:\/\/www.sureoak.com\/\" target=\"_blank\" rel=\"noopener\">Sure Oak<\/a><\/strong> will help your company get found online and drive sustainable growth by ensuring more traffic turns into more revenue.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Organic_or_Natural_Positioning\"><\/span><b>Organic or Natural Positioning<\/b><span style=\"font-weight: 400;\">.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"> It is the content strategy based on looking for the first organic positions in search engines.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"SEO_Analysis\"><\/span><b>SEO Analysis<\/b><span style=\"font-weight: 400;\">.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"> The part focused on the analysis of <strong>SEO<\/strong> positioning data, to improve and optimize the content in real-time.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Web_positioning\"><\/span><b>Web positioning.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">They are other synonyms for organic or natural positioning. There are many types of techniques to achieve this goal.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Search_Engine_Optimization\"><\/span><b>Search Engine Optimization.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"> The natural positioning in search engines. Each search is called a SERP.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"First_Indexing\"><\/span><b>First Indexing<\/b><span style=\"font-weight: 400;\">. <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Google uses the information found on the mobile version of a website to compile search results.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Search_Engine_Optimisation_Marketing\"><\/span><b>Search Engine Optimisation Marketing<\/b><span style=\"font-weight: 400;\">. <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">All <a href=\"https:\/\/websnipers.com\/category\/marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing<\/a> techniques focused on improving organic search engine rankings.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Search_Engine_Optimisation_strategy\"><\/span><b>Search Engine Optimisation strategy<\/b><span style=\"font-weight: 400;\">. <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Planning the techniques that will be developed to improve web positioning.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Guest_blogging\"><\/span><b>Guest blogging<\/b><span style=\"font-weight: 400;\">. <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/websnipers.com\/write-for-us\/\" target=\"_blank\" rel=\"noopener noreferrer\">Guest authors<\/a> on a blog. It gives value and relevance if the writers are important people in the sector.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Link_building\"><\/span><b>Link building<\/b><span style=\"font-weight: 400;\">. <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Strategy based on the search for inbound links to our website.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Whitehat_SEO\"><\/span><b>Whitehat SEO<\/b><span style=\"font-weight: 400;\">. <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">SEO techniques endorsed by search engines, ethical and that help develop a healthy and lasting SEO over time.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"SEO_Agency\"><\/span><b>SEO Agency<\/b><span style=\"font-weight: 400;\">. <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Companies specialized in search engine positioning.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Search_Engine_Optimisation_and_Search_Engine_Marketing\"><\/span><b>Search Engine Optimisation and Search Engine Marketing<\/b><span style=\"font-weight: 400;\">. <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Differences between the two concepts related to appearing in search engines. Although SEO is organic positioning and <a href=\"https:\/\/en.wikipedia.org\/wiki\/Search_engine_marketing\" target=\"_blank\" rel=\"noopener noreferrer\">SEM<\/a> is the payment strategy to appear with ads.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"SEO_on_Google\"><\/span><b>SEO on Google<\/b><span style=\"font-weight: 400;\">.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"> SEO strategy focused on &#8220;liking&#8221; the most used search engine worldwide.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Local_SEO\"><\/span><b>Local SEO<\/b><span style=\"font-weight: 400;\">. <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The positioning strategy focused on appearing in queries made by users locally (close to our location).<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"SEO_Expert\"><\/span><b>SEO Expert<\/b><span style=\"font-weight: 400;\">.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"> Professional who has focused his career and experience on developing SEO strategies for clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pillar pages and topic cluster. How to create a pillar content to rank better for a certain keyword and then create a content cluster around it to improve the positioning of the pillar page.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Search_Engine_Optimisation\"><\/span><b>Search Engine Optimisation<\/b><span style=\"font-weight: 400;\">.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"> Techniques that seek to improve the positioning of a keyword or content.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Main_Strategies_Of_Search_Engine_Optimisation\"><\/span><b>The Main Strategies Of Search Engine Optimisation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As positioning evolves, so do the SEO strategies that are applied. These are the main trends in<strong> SEO<\/strong> strategies that you should take into account for your website:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The voice searches. It is estimated that in 2020 50% of searches will be done through voice, with technologies such as smart speakers or the Google assistant. This implies an important change in the way in which positioning is approached since voice searches tend to be longer, longer tail, and expressed in a more natural way.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The intentionality. Artificial intelligence is increasingly playing a more prominent role in positioning. Instead of searching for keywords blindly, search engines are able to detect the intentionality of a user even if they express their search in different ways. Therefore, the focus should always be on the usefulness of the user and quality content.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google&#8217;s zero position. Increasingly, Google searches incorporate a result in &#8220;position zero&#8221;, that is, that shows part of the content of a page as a direct answer to the user&#8217;s question. In order to appear here, it is important to include rich data on your website.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mobile prioritization. It is a fact that for years Google has decided the ranking of the web-based on its version for mobile phones, not that of computers. There is no excuse for not having a perfectly optimized mobile website, either through<strong><a href=\"https:\/\/newmediadenver.com\/digital-marketing-services\/responsive-website-design\/\" target=\"_blank\" rel=\"noopener\"> responsive website design<\/a><\/strong> or Accelerated Mobile Pages.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>SEO stands for Search Engine Optimization. It is the process to improve the visibility of<\/p>\n","protected":false},"author":1,"featured_media":1500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[249],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO | What Is SEO | What are The Main Strategies Of SEO<\/title>\n<meta name=\"description\" content=\"SEO stands for Search Engine Optimization. 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